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Pair of senior hires at Jaywing

Jaywing has made two senior hires in business development and strategy to accelerate its 2024 growth plans.

Sophie Munton joins as commercial director, with over 15 years of industry experience in CRM, media and customer loyalty experience in FTSE 500 companies. Munton has worked with some of the biggest names in retail and loyalty including Nectar at Sainsburys and Morrisons on their More card proposition, as well as previously leading commercial teams at Audience Collective, Ponderosa Agency and The Loyalty People.

Leading the commercial team, Munton will be responsible for spearheading the agency’s growth and leading new business development.

She said: “I’m excited to be joining the incredible team at Jaywing and to embrace this new challenge.

“Jaywing’s unique brand proposition, ‘stories written with numbers,’ perfectly encapsulates our identity and sets us apart. Our distinctive integration of creative, media, and data science, all underpinned by numbers, creates a blend that differentiates us from other marketing agencies. I’m thrilled to be part of the next stage of Jaywing’s growth journey.”

Danni Smith, who has spent the last five years at Skipton Building Society, also joins the business as media strategy director. Smith has previously held senior positions at Victoria Plum and Carat.

As a strategic partner for Jaywing’s clients, Smith will ensure that media investment is made where it will have the greatest impact on business objectives, both short and long-term. She will work closely with the media and data science teams to assess the effectiveness of campaigns and support the implementation of data-driven media strategies.

Catherine Kelly, Managing Director at Jaywing, said: “We are welcoming aboard two exceptional professionals in Sophie and Danni.

“Our goal is to be the most inspiring and valuable partner for our clients. With Danni and Sophie joining our talented leadership team, we are extremely well positioned to achieve this. We’re excited about the year ahead and committed to delivering top-tier solutions for our clients across all aspects of integrated marketing.”

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