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Big Zuu and flyfishing as END. launches Adidas collection with Jaywing

North East retail brand, END. has returned to Jaywing to launch its new collaboration with Adidas.

It’s the fifth time that END. has worked with the Sheffield marketing agency.

“The partnership allows us to combine our creative vision with Jaywing’s innovative storytelling, bringing an original and playful twist to the world of flyfishing through the dynamic presence of Big Zuu,” explained  Kate Andrews, Creative Manager at END.

Jaywing’s role was to support an in-house creative team on concept development, film production and post. The end result includes a diverse range of video assets to promote the launch.

“This project allowed us to craft a unique and engaging campaign that blends humour and style, capturing the essence of flyfishing through the charismatic presence of Big Zuu. Working closely with END.’s in-house creative  team, we aimed to deliver a memorable experience that resonates with their audience and showcases the collection in an innovative light,” added Joe Walls Motion Designer at Jaywing.

END. has stores in London, Manchester, Glasgow, Newcastle and Milan.

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