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Pair of April lifestyle wins for Avant PR

Fashion, beauty and lifestyle agency Avant PR is celebrating a successful start to Q2, having been appointed by home fragrance brand CocoLuxe, and supplement brand Feel Güd.

The agency has been appointed by CocoLuxe to execute a national media campaign, drawing on its expertise with home and lifestyle names including HiGRID Sleep and The Cheeky Panda, in order to elevate the profile and raise awareness of the brand.

Avant will promote CocoLuxe’s ethical range of luxury plant-based candles, diffusers and hand and body lotions to key consumer media, spanning glossy women’s, home, interiors, health and beauty publications as well as online sites.

Health supplement brand Feel Güd has also taken on Avant’s national media services this month to promote the UK’s first mushroom gummies, alongside its ashwagandha gummies. Offering high-strength gummies with optimum nutritional benefits and absorption, the brand’s mushroom and ashwagandha supplements boast myriad wellbeing-boosting properties.

Avant will work on a media campaign that aims to grow brand awareness, build trust with key health press as well as consumers, and ultimately set Feel Güd apart from competitor brands.

The client wins come hot on the heels of fitness-focused beauty brand Skin Wrkout, pet treat brand Park Life and iconic hair brand Nicky Clarke, all of whom have appointed Avant so far in 2024 for their PR activity.

Ellen Kelly, founder and CEO of Avant PR, said: “We’re thrilled to be diversifying our client roster with the additions of CocoLuxe and Feel Güd. Having expanded into homeware PR in 2023 with HiGRID Sleep, we’re looking forward to strengthening our offering in this area with CocoLuxe’s exquisite product range.

“As an agency we’re always eager to get behind new innovations in the wellness world too, which we feel makes Feel Güd the perfect brand fit for us. We look forward to promoting the brand’s exciting range to key health and wellbeing media.”

CocoLuxe and Feel Güd join Avant PR’s roster of health, beauty and lifestyle clients, which also includes Nicky Clarke, Skin Wrkout, KinKind and Plump It!

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