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Hair and the dog wins for Avant PR

Fashion, beauty and lifestyle agency Avant PR is celebrating a duo of client wins having been appointed by iconic hair brand Nicky Clarke, and pet brand Park Life.

The agency has been appointed by Nicky Clarke – a prestige figure within the hair industry – following previous partnerships in 2020. Avant will handle national media for the brand, drawing on its expertise with popular hair brands such as Schwarzkopf, Beauty Works and Hair Rehab London to elevate its brand profile as well as publicising new launches – including the AirStyle PRO and GlamPRO Styler – and handling the press office around its full range of hair tools.

Additionally, Park Life has tasked Avant with national media and influencer seeding services, with a campaign to promote its range of all natural, grain-free dog biscuits. The campaign will focus on seasonal launches including the brand’s red berry Love-Bix for Valentine’s Day and Easter Bix, the only egg-shaped dog-safe chocolate biscuit in the UK, incorporating mainstream media placements withinfluencer and celebrity gifting.

The accounts are the latest of three 2024 client wins for the agency so far, following the team’s recent appointment by fitness-focused beauty brand Skin Wrkout to execute a national media campaign focusing on its specific benefits for gym-goers and those with an active lifestyle.

Ellen Kelly, Founder and CEO of Avant PR, said: “We’re thrilled to be working with two new brands thatreally strengthen and diversify our client roster. Having worked with Nicky Clarke previously, we are excited to continue our relationship with such an iconic hair brand, and look forward to marketing its incredibly innovative new product launches throughout 2024.

“We’re also really looking forward to working with Park Life – as pet owners ourselves, the brand’s values really resonate with us, and we are happy to be diversifying our lifestyle client offering.”

Nicky Clarke and Park Life join Avant PR’s roster of health, beauty and lifestyle clients, which also includes Plump It, HiGRID Sleep, Synergised and Skin Wrkout.

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