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Avant PR lands fitness-centric skincare brief from Skin Wrkout

Avant PR has been appointed to handle national media for new fitness-focused skincare brand Skin Wrkout.

Avant will launch Skin Wrkout’s Pre- Wrkout and Post-Wrkout skincare sets to national press, with a particular focus on health and fitness publications as well as relevant journalists within mainstream press, promoting the products as the only skincare range dedicated to fitness.

Designed to cater to those that hit the gym, keep fit or stay active, Skin Wrkout’s Pre-Wrkout and Post-Wrkout sets target the skin’s needs before and after a workout, utilising powerful ingredients to prepare, protect and nourish the skin exactly when it needs it, and help combat potential negative effects of working out, from sweat and rising temperatures, dirty equipment and unhygienic gym environments, as well as pollution and environmental stressors.

Avant will oversee ongoing press and campaigns around Skin Wrkout’s full range, which spans cleansing, toning, moisturizing, protective and boosting products.

The agency’s press campaigns will be focused on and tailored towards dedicated gym-goers, athletes, sports people and those with any interest in keeping fit and active, and will highlight Skin Wrkout’s position as the only skincare brand dedicated to fitness, alongside its brand ethos of ‘working the skin while you work the gym.’

Ellen Kelly, founder and CEO of Avant PR, said: “Skin Wrkout brings something completely unique to the skincare market, with the first dedicated range that specifically addresses the skin needs and issues common to those who stay active. With a growing consumer focus on wellbeing and keeping fit and healthy, the brand is set to appeal to an increasing audience sector, and our press campaign will reflect that.”

Skin Wrkout joins Avant PR’s roster of health, beauty and lifestyle clients, which also includes Synergised, HiGRID Sleep, Plump It and SkinChoice.

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