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Avant PR lands hair-raising brief for SupernovaPRO 3-in-1 styling tool


Avant PR has been appointed by hair brand Supernova to launch its world-first, 3-in-1 styling tool, the SupernovaPRO, to UK media.

Dubbed by the makers the ‘Tesla of hair tools’, the heated styler incorporates a fully functioning straightening iron, curling tong and wave wand in one ultra sleek hair tool, with no attachments required, bringing high-spec design and technology together seamlessly.

Founded by beauty innovator Yolanda Cooper, the world-first, professional-grade SupernovaPRO brings game-changing multi-styling action with first-to-market patented design developments, to the industry.

The patent-pending conical 3-in-1 tool is designed in line with circular economy principles to minimise long term waste, with an estimated lifespan of at least 10 years, and fully replaces the need for three individual hair tools.

The automatic safety shut-off after 45 minutes conserves energy, and all external packaging has been uniquely designed in non-plastic alternatives. The brand also offers a recycling programme for end-of-life hair tools.

Avant will execute a wide-reaching press campaign covering digital and print media with a focus on aspirational, glossy and fashion-led publications. With media reviews integral to establishing the SupernovaPRO’s kudos and credentials in the beauty space, the campaign will lead with in-salon events where key press are invited to have their hair styled with the tool, as well as arranging tried and tested and tutorial content across relevant publications.

Founder and CEO of Avant PR, Ellen Kelly, said: “We’re thrilled to have Supernova on board – the patented design and tech is like nothing we’ve seen before in the hair space and we know the media will be as excited about this new launch as we are. Yolanda’s vision and the innovation behind the product is inspirational, and we aim to successfully communicate this through our campaign.”

Supernova joins Avant’s client roster spanning lifestyle, health, fashion and beauty brands, including KinKind, Plump it, Synergised and HiGRID.

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