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outbloom lands Vinterior’s paid search and social brief

Vinterior, the UK’s largest online marketplace for pre-owned furniture and homeware, has appointed outbloom to support customer acquisition through paid search and paid social channels.

The Manchester-based digital performance consultancy has been brought in to further increase Vinterior’s UK market share and work strategically with the internal teams to deliver on ambitious Q4 targets.

“We are thrilled to be partnering with Vinterior across their Google, Meta, Instagram and Pinterest presence. It’s clear that the team has an agile, test-and-learn approach and we’ve been impressed by their integrated team structure. We’re looking forward to delivering on Vinterior’s targets during Q4 and beyond.” Said Julia Symonds, co-founder and lead consultant at outbloom.

“During our pitch, we saw an impressive opportunity to meet the demand for vintage and antique furniture online. Our goal is to efficiently scale new customer revenue via paid channels, in a controlled, addressable way.”

outbloom’s approach to the partnership will revolve around utilising Vinterior’s first-party data and strategic insights to amplify non-brand revenue and increase Vinterior’s market share in the antique and vintage homeware sector via paid channels, both locally and internationally.

Sandrine Zhang Ferron, founder of Vinterior said: “We’re pleased to be working with outbloom to support Vinterior’s growth across our Google, Meta, Instagram and Pinterest channels. Their knowledge and expertise will help us further develop our UK market share and we look forward to watching them deliver on our ambitious targets.”

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