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Online electricals retailer opens new logistics warehouse in Crewe


Online electricals retailer AO has opened a new distribution warehouse in Crewe, its third in the town.

The new warehouse adds a further 110,000 sq ft of distribution space, giving AO just under 1,000,000 sq ft in Crewe, with more space being “actively” searched for.

Founded in 2000 by John Roberts (pictured above, centre) with its UK head office in Bolton, AO says its latest warehouse will help it to grow its third-party logistics business, which in the past two years has won new clients including Aldi, The Cotswold Company, Simba and Keter.

David Ashwell, MD of AO Logistics, said: “This is a great measure of the confidence that our third party clients have in AO. During the Covid-19 pandemic our amazing team has been delivering safely and efficiently, providing a lifeline for’s customers which in turn, third party clients have benefitted from.

“As five years of channel shift from stores to online condensed into five weeks, I’m really proud of how the team has adapted to necessary changes without missing a single day of delivery with record net promoter scores over the last three months.”

The new warehouse has been named after the late Alan Latchford, a co-founder of DRL which went on to become AO.

For the year to March 31st 2019, AO grew total by 13.3% to £902.5m with its operating loss narrowing to £15.2m.

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