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One Day Agency supports You Fibre rebrand with almost 2,000 outdoor placements

One Day Agency has supported YouFibre’s rebrand to You in a nationwide outdoor campaign with nearly 2,000 placements to boost awareness in new service areas.

Founded by Jeremy Chelot in 2019 YouFibre, now rebranded to You, is committed to delivering ultrafast and ultra-affordable broadband internet through full fibre to UK homes.

Earlier this year, the company received £230m in funding with their sister Netomnia to further accelerate growth trajectory.

You is expanding its fibre service to many new areas across the UK and has engaged with One Day Agency to help boost awareness and drive sign-ups through a hyperlocal media plan, encompassing thousands of placements across various formats and environments.

Laurence Beauchamp-Ward from One Day’s growth team said: “This has been a great campaign to work on, as we have really been able to demonstrate our point of difference as an agency. You’s detailed understanding of ready-to-service areas, big data and audiences, meant we could plan very strategically with minimal wastage.

“We overlaid first and third party data with our internal planning tool, so we can locate formats and media owners that fall within immediate proximity of the desired postcodes. We are excited to see how our media mix will support the direct sales team.”

The Manchester agency anticipates continued growth through 2023, having posted revenues of £3.5m last year, as well as increasing headcount, opened a new 3D studio, and celebrated its third birthday by moving into a new, 2,000 sq ft Manchester HQ.

The agency also promises new UK and international client wins will be announced soon, adding to recent wins including the Jordanian Tourism Board, UNiDAYS and Spanish winery Codorníu Raventos.

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