One Day is launching the Sparkling Life campaign for Raventós Codorníu, the oldest producer of traditional, sparkling, Spanish Cava, and one of the biggest wineries in the world.
This is the brand’s third campaign in the UK, and will land on Broadcast VOD, out-of-home and digital media for the holiday season.
The winery says it hopes to bring peace, joy and sparkle to consumers with the Codorníu sparkling wines on sale in Waitrose, Sainsbury’s, Ocado, Morrisons, Amazon Fresh, Tesco, and more.
The campaign launched this week through the hands of One Day Agency’s. It will run cross-channel and nationwide till the end of the year through broadcast VOD, bus wraps, digital large formats, underground TCPs, YouTube, programmatic display, supermarket screens, and more.
The agency is also launching Raventós other brands in Switzerland and planning 2023’s activity across the UK, Switzerland, Belgium and other countries, including trade marketing activities.
Ricardo Seixas, One Day’s founder and CEO, said: “We’re thrilled to be pushing Sparkling Life for Codorníu by placing the brand front and centre this holiday season, especially on the back of exceptional results on the previous two campaigns both in terms of sales and the brand’s stakeholder relationships. It has been no less than a great pleasure to work with the ambitious Spanish Raventós team. Cheers!”
Marta Badía, Codorníu ‘s Europe marketing and trade marketing manager, added: “We are very excited about this campaign we’ve planned with One Day Agency and looking forward to seeing it live. For Codorníu, the UK is a key market in which we are focused on building brand awareness. This will be our third marketing campaign this year in the country, reflecting our firm commitment to communicating not only that Codorníu is a historic winery with a high-quality product, but also a desirable and attractive brand.”