One Day Agency has won Verifone’s digital marketing brief following a competitive pitch.
One Day will handle all UK digital marketing activity for the global provider of electronic payments, founded in 1981 in Hawaii and now with a presence in over 45 countries. Verifone is probably best-known by the end consumer for their countertop pin pads in everyday retail stores.
As a global brand, it serves businesses of all sizes across multiple industries from small enterprises to large retailers with a mix of products ranging from eCommerce payment gateways to portable pin pad devices.
As part of its continued UK growth plans, Verifone tasked One Day’s team to optimise its digital channel mix, cost-per-acquisition and increase their foothold with a focus on small enterprises and business individuals.
Molly Winterbottom, One Day’s senior paid social media manager, said “We are super excited to be working with Verifone in their mission to support UK businesses. We look forward to growing their online presence and building customer acquisition through Q4 and beyond.”
Jamie Moores, Verifone’s UK marketing manager added “We are extremely excited to see what our next phase brings working with the talented One Day team. From the initial pitch, we knew One Day was the agency to drive the right trajectory and create high-impact campaigns that drive results.”