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Northern Marketing Festival 2024: What to expect this week 

Northern Marketing Festival

It’s your last chance to get tickets to Prolific North’s first Northern Marketing Festival, which is set to hit Newcastle, Leeds and Manchester next week! 

Across 24 to 27 June, Northern Marketing Festival will be bringing you top marketing insights from brand and agency leaders to help take your marketing knowledge to the next level and there will be plenty of opportunities to network and collaborate with fellow marketers. 

So what’s happening across the festival week? Day one of the festival will kick off at 1pm on 24 June over in Newcastle at The Catalyst, which is just a short walk from St James Metro station in the city centre.

The day will kick off with a session with Blue Moon Marketing on the behaviours you need to foster in your marketing teams to achieve strategic flexibility, followed by a fireside chat with Charlotte Fallon, marketing director at Embryo and Helen Jeremiah, former CMO and VP marketing director at Walgreens Boots Alliance on the next era of marketing leadership.

We’ll be delving into brand diary case studies with Dan Appleby, managing director at Drummond Central and Nichola Elgie, senior account director at Drummond Central and uncovering the vital role of regional media with Josh Wheeler, founder of Be Broadcast; Sarah Waddington CBE, co-founder and director at Wadds Inc and Socially Mobile; plus Tom Glenwright, Presenter at BBC Newcastle. View the full agenda and book your tickets here before they go.

We’ll be heading to Leeds on day two of the festival, hosted at VUE cinema – The Light in the heart of the city centre, on 25 June from 9.30am until 5pm.

Expect to hear from McCann Worldgroup on how marketers can more effectively link spend to growth and long-term success, leaders at Embryo and TOTUM on how to grow businesses with paid media, plus a highly anticipated fireside chat with Dom Dwight, strategy & innovation director at Bettys & Taylors of Harrogate. 

There will be further sessions with Ponderosa on how brands can be playful in marketing and not cock it up, myth-busting with Spark Market Research, making the most out of your budget with Powerhouse, tackling bored-rooms with First Event, the recent explosion of GenAI with KINESSO

We’ll be wrapping up the day with a special panel session on raising the bar in the North when it comes to marketing and creativity where we’ll also be revealing Prolific North’s new list – Top Northern Brand Marketers 2024. 

We’ll be joined by leading marketers Caroline Huntley, partner marketing manager at Virgin; Laura Kenny, VP of marketing at BOXT, Dan Mortimer, head of marketing at Nimble Approach; and Angela Cameron, European brand and portfolio director at Mars. Check out the full line-up and book your tickets to the Leeds event here.

Day three of the festival will hit Manchester on June 26 at Manchester Hall from 9.30am.

You can expect to hear from Impression exploring behavioural science, Embryo will be untangling the web with an introduction to network science and find out how to create a culture of experimentation and play on social media with StrategiQ.

There will be a highly anticipated fireside chat with Steve Feekins, social media and content at FIFA and a session with Poke and the National Football Museum on how they went above and beyond a typical rebrand to put football on the cultural map and appeal to a much wider audience than just football fans. 

It’s set to be a jam-packed day with further sessions with experts from Jaywing, Digitaloft, Lesniak Swann, mFuse and many more – take a look at the full line-up here and buy your tickets.

We’ll be wrapping up the festival week at the Prolific North Creative Awards for a live ceremony on 27 June at Victoria Warehouse. You can still book tickets here!

With a jam-packed line-up, check out the full agenda here. Make sure you join us for the first Northern Marketing Festival, made for the North by the North, and book your tickets before they go.

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