Northern Marketing Festival – Newcastle

Host: Alexandra Balazs, Managing Director of Prolific North

Responding to unforeseen change has become an everyday norm. It’s driving us as marketing professionals to find new levels of agility and smarter ways of working with limited in-house resources. We need to be able to react effectively ‘in the moment’ without compromising on quality or losing sight of our longer term vision & brand goals. In this session we’ll take a look at the concept of Strategic Flexibility, why it’s rising in importance and has arguably become a key difference between ‘surviving’ and ‘thriving’ in today’s rapidly and ever-changing marketplace. In a marketing context, we’ll expand on some of the key behaviours associated with strategic flexibility and what this can look like in practice within your teams, when it comes to planning, designing, and activating marketing initiatives.

Presented by Michael Pagan, Managing Director at Blue Moon Marketing

In an era defined by rapid technological advancements, evolving consumer expectations, and a complex digital landscape, the role of the Chief Marketing Officer is undergoing a significant transformation. During this fireside chat you’ll hear about the critical shifts and emerging trends that are reshaping marketing leadership today.

Speakers:
Charlotte Fallon, Marketing Director at Embryo
Helen Jeremiah - former CMO and VP Marketing Director at Walgreens Boots Alliance

Presented by;
Dan Appleby - Managing Director at Drummond Central
Nichola Elgie- Senior Account Director at Drummond Central

Speaker:
Brinsley Sheridan, COO at RE:GEN Group

This talk will explore the vital role of regional media in fostering creativity through experimentation, play, and embracing the unknown. By acting as a community connector, cultural preserver, and economic driver, regional media provide a platform for innovation that may not be feasible in larger, more rigid environments. Emphasising the importance of risk-taking and adaptability, the discussion will highlight how regional broadcasters can lead the way in adopting new formats and technologies, creating unique content that resonates with local audiences. Attendees will gain practical insights into leveraging these elements to stay ahead in the ever-evolving media landscape.

Speakers:
Josh Wheeler, Founder Be Broadcast
Sarah Waddington CBE, Co-Founder and Director at Wadds Inc and Socially Mobile
Tom Glenwright, Presenter at BBC Newcastle