The final – and biggest – day of the Northern Marketing Festival will bring it home to Manchester, where we’ll bring together the North West’s thriving creative & marketing communities for a full day of content and the opportunity to come together and share ideas.
Track 1 – Innovation
The world of marketing is constantly changing and evolving – with developments in AI, ever-evolving trends to stay on top of, and challenging macro forces forcing us to adapt constantly, staying agile is more important than ever. Track 1 will help you do just that – we’ll cover the latest trends and innovative strategies shaping the future of marketing and how you can put them into practice!
Track 2 – Marketing Mavericks
Blending in? Not these guys. Discover brands and marketers who are bucking the trends and doing things a little bit differently. From quirky campaigns, to creating that elusive viral content or bringing big ideas to life on small budgets – this stage will showcase some of the most exciting and (sometimes controversial) marketing mavericks in the industry today
09.00: Arrival & Networking
10.30: The trends shaping the business landscape and what this means for marketers
11.00: The role of paid media in your marketing strategy – with Embryo
11.30: Panel discussion: how to encourage experimentation & play when it’s all about the ROI
12.15: Lunch included with your ticket!
13.30: Keynote session – Brand Diaries: how a local band is making global waves
14.00: Panel discussion: Putting the boot on the other foot – what consumer marketers can learn from B2B specialists
B2B marketers need to stop hiding their light under a bushel regarding the high level of skill and knowledge required to deliver effective campaigns. For too long, B2C has dominated the conversation trying to tell B2B specialists what they can learn from them, when in fact, we reckon many consumer marketers could learn a trick or two from B2B – Especially those outside of FMCG. Take the likes of marketing cars or houses. The lengthy times between purchases, the range of technical information and multiple decision-makers make these sectors much more similar to many B2B markets than other consumer categories like baked beans or trainers.
Join this lively panel discussion hosted by Lesniak Swann, where they explore the skills involved in B2B marketing and how these can be applied to consumer-facing sectors.
14.30: Why we need to be rethinking the success of Digital PR
This session will cover:
- Why every business needs Digital PR
- The history of reporting in Digital PR
- How reporting has changed
- How do you show the ROI in Digital PR
- Case studies
Presented by: Chloe Bennett, Head of Digital PR at Digitaloft
15.00: Networking break
15.30: Football Matters: The rebrand of National Football Museum
Speakers:
- Janine Ross, Marketing & Communications Director at National Football Museum
- Nicola Docking, Managing Director of Poke
Football is important. As a game, yes. But more so in its role in society. Football is a part of so much of people’s lives. Football creates impact, for the better. It represents positivity, when there’s so much negativity. It disrupts, when change is needed. It evokes and prompts emotions like nothing else. Its creativity is why it’s rightly known as The Beautiful Game.
England’s National Football Museum exists to house and harness the power of football, to share stories that influence, to showcase culture and involve and motivate people to creatively partake. It is the place to experience football in all its glory. So it deserves a brand that reflects this. Join this session to learn how Poke and the National Football Museum explored experimentation, play and creativity to put football on the cultural map and appeal to a much wider audience than just football fans.
16.00: How to ensure your content delivers what you need. Not just what you asked for.
16.30: Brand digital experiences in 2024 – apps, gamification – where next?
17.00: Drinks reception & networking
09.00: Arrival & networking
10.30: Embracing change: thriving in the dynamic media landscape of e-commerce
11.00: Session details to be announced
11.30: Debating the marketing funnel – how are buying journeys evolving?
12:15: Lunch included with your ticket!
13.30: Keynote session: Brand diaries – how a local brand is making global waves
14.00: Generative search – where next?
14.30: Marketing Mavericks: how to stand out in a competitive landscape when you’re an underdog brand
15.00: Networking break
15.30: Session details to be announced
16.00: Unlocking marketing effectiveness through data and research
16.30: The future of social media advertising
17.00: Drinks reception & networking
