Northern Marketing Festival – Manchester

Presented by David Prior - Editor at Prolific North

In this talk we delve into what behavioural science is and the key principles you can use to engage your audience.
We'll review the M.I.N.D.S.P.A.C.E Model and understand how experimentation and research can be used to sharpen your marketing.

Presented by Mike Weir - Head of Behavioural Science at Impression

It’s time to understand the complex networks that makeup society, the universe, the internet and an ant colony in Nicaragua...

By having this deeper understanding of complex networks you will be able to create more impactful strategies to grow your business.

Presented by James Welch - Chief Innovation Officer at Embryo

What makes the difference between brands who fly on social media and brands who flop? Leaning on case studies from a variety of industries, plus takeaways from current trends and the impact of behavioural science, we'll explore the principles that can empower your social media team to be more creative - and in turn make your content more successful.

Presented by Corrie Jones, Head of Social Media at StrategiQ

How does the home of football across the globe experiment and play when it comes to social media content? Join us for this highly anticipated fireside chat with Steve Feekins who comes to share more about his journey at FIFA over the past decade and how he approaches content across the 200m+ following of the FIFA World Cup and Women’s World Cup across TikTok, Instagram, Facebook, YouTube and X.

With Steve Feekins - Social Media & Content at FIFA

B2B marketers need to stop hiding their light under a bushel regarding the high level of skill and knowledge required to deliver effective campaigns. For too long, B2C has dominated the conversation trying to tell B2B specialists what they can learn from them, when in fact, we reckon many consumer marketers could learn a trick or two from B2B - Especially those outside of FMCG. Take the likes of marketing cars or houses. The lengthy times between purchases, the range of technical information and multiple decision-makers make these sectors much more similar to many B2B markets than other consumer categories like baked beans or trainers.

Join the panel discussion hosted by Lesniak Swann, where they explore the skills involved in B2B marketing and how these can be applied to consumer-facing sectors.

Speakers:
Alex Swann - Founder of Lesniak Swann
Katie Croucher - Account Director at Running Total Media
Cos Mingides - Co-Founder & Head of Effectiveness at True
Jeff Coghlan - Founder of Matmi

We’ll cover:
Why every business needs Digital PR
The history of reporting in Digital PR
How reporting has changed
How do you show the ROI in Digital PR
Case studies

Presented by Chloe Bennett - Head of Digital PR at Digitaloft

Football is important. As a game, yes. But more so in its role in society. Football is a part of so much of people's lives. Football creates impact, for the better. It represents positivity, when there’s so much negativity. It disrupts, when change is needed. It evokes and prompts emotions like nothing else. Its creativity is why it’s rightly known as The Beautiful Game.

England’s National Football Museum exists to house and harness the power of football, to share stories that influence, to showcase culture and involve and motivate people to creatively partake. It is the place to experience football in all its glory. So it deserves a brand that reflects this.

Whilst art galleries aren't just for artists, and the Natural History Museum doesn't only attract dinosaur enthusiasts, this session explores how Poke and the National Football Museum, explored experimentation, play and creativity to put football on the cultural map and appeal to a much wider audience than just football fans.

Speakers:
Janine Ross - Marketing & Communications Director at National Football Museum
Nicola Docking - Managing Director at Poke

Being outspent by your competition does not mean you have to be outfought in the fight for consumer acquisition and brand growth. In this thought provoking talk, we will explore six practical media and creative strategies you can employ to punch above your weight to have a greater impact with your marketing. From experiences of two brands who have done exactly that, in categories dominated by the big spending elite, mFuse tells the story of how it partners with TalkTalk and Virgin Money.

From a frictionless operational approach to leveraging proprietary tools and technologies to an integrated performance and brand mindset, mFuse shines a light on the art of disproportionate impact, or in other words, how to be outspend but not outfought.

Presented by Mark Newnes, Managing Director at mFuse

From social platforms to content creation, every part of the digital ecosystem is set to be disrupted by the introduction of AI, and search is no different. Following a closed US Beta, Google have officially announced the rollout of "AI Overviews" in the UK market, its official integration of generative AI, promising quick answers to our most complex questions.

But what does this rollout look like for brands? Is traditional search traffic at risk? And most importantly, how can they build a strategy to capitalise on AI's rollout? Jaywing has analysed 60,000 AI queries from the US Beta to put the data to these questions, helping brands navigate the next iteration of search.

Speakers:
Ryan Dean - Organic Media Director at Jaywing
Sam Cant - SEO Lead at Jaywing