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Northern Marketing Festival – Manchester

We bring it home to Manchester for another fantastic day - with 2 tracks of epic content covering the boldest campaigns, latest trends and the mavericks who are doing things a little differently.


The final – and biggest – day of the Northern Marketing Festival will bring it home to Manchester, where we’ll bring together the North West’s thriving creative & marketing communities for a full day of content and the opportunity to come together and share ideas.

Track 1 – Innovation

The world of marketing is constantly changing and evolving – with developments in AI, ever-evolving trends to stay on top of, and challenging macro forces forcing us to adapt constantly, staying agile is more important than ever. Track 1 will help you do just that – we’ll cover the latest trends and innovative strategies shaping the future of marketing and how you can put them into practice!

Track 2 – Marketing Mavericks

Blending in? Not these guys. Discover brands and marketers who are bucking the trends and doing things a little bit differently. From quirky campaigns, to creating that elusive viral content or bringing big ideas to life on small budgets – this stage will showcase some of the most exciting and (sometimes controversial) marketing mavericks in the industry today

09.00: Arrival & Networking

10.30: The trends shaping the business landscape and what this means for marketers

11.00: The role of paid media in your marketing strategy – with Embryo

11.30: Panel discussion: how to encourage experimentation & play when it’s all about the ROI

12.15: Lunch included with your ticket!

13.30: Keynote session – Brand Diaries: how a local band is making global waves

14.00: Panel discussion: Putting the boot on the other foot – what consumer marketers can learn from B2B specialists

B2B marketers need to stop hiding their light under a bushel regarding the high level of skill and knowledge required to deliver effective campaigns. For too long, B2C has dominated the conversation trying to tell B2B specialists what they can learn from them, when in fact, we reckon many consumer marketers could learn a trick or two from B2B – Especially those outside of FMCG. Take the likes of marketing cars or houses. The lengthy times between purchases, the range of technical information and multiple decision-makers make these sectors much more similar to many B2B markets than other consumer categories like baked beans or trainers.

Join this lively panel discussion hosted by Lesniak Swann, where they explore the skills involved in B2B marketing and how these can be applied to consumer-facing sectors.

14.30: Why we need to be rethinking the success of Digital PR

This session will cover:

  • Why every business needs Digital PR
  • The history of reporting in Digital PR
  • How reporting has changed
  • How do you show the ROI in Digital PR
  • Case studies

Presented by: Chloe Bennett, Head of Digital PR at Digitaloft

15.00: Networking break

15.30: Football Matters: The rebrand of National Football Museum


  • Janine Ross, Marketing & Communications Director at National Football Museum
  • Nicola Docking, Managing Director of Poke

Football is important. As a game, yes. But more so in its role in society. Football is a part of so much of people’s lives. Football creates impact, for the better. It represents positivity, when there’s so much negativity. It disrupts, when change is needed. It evokes and prompts emotions like nothing else. Its creativity is why it’s rightly known as The Beautiful Game.

England’s National Football Museum exists to house and harness the power of football, to share stories that influence, to showcase culture and involve and motivate people to creatively partake. It is the place to experience football in all its glory. So it deserves a brand that reflects this. Join this session to learn how Poke and the National Football Museum explored experimentation, play and creativity to put football on the cultural map and appeal to a much wider audience than just football fans. 

16.00: How to ensure your content delivers what you need. Not just what you asked for.

16.30: Brand digital experiences in 2024 – apps, gamification – where next?

17.00: Drinks reception & networking

09.00: Arrival & networking

10.30: Embracing change: thriving in the dynamic media landscape of e-commerce

11.00: Session details to be announced

11.30: Debating the marketing funnel – how are buying journeys evolving?

12:15: Lunch included with your ticket!

13.30: Keynote session: Brand diaries – how a local brand is making global waves

14.00: Generative search – where next?

14.30: Marketing Mavericks: how to stand out in a competitive landscape when you’re an underdog brand

15.00: Networking break

15.30: Session details to be announced

16.00: Unlocking marketing effectiveness through data and research

16.30: The future of social media advertising

17.00: Drinks reception & networking


Janine Ross
Janine Ross
Marketing & Communications Director
National Football Museum
Janine joined the National Football Museum in August 2022, bringing over 20 years’ experience in marketing, communications and business development across commercial and non-profit sectors, most recently as Head of Marketing & Business Development with the Liverpool FC Foundation. She has also held roles with Liverpool ONE, The Florence Institute Trust, The Beatles Story and Visit Liverpool.
Nicola Docking
Nicola Docking
Managing Director
Poke Marketing
Nicola is the managing director of Poke. A strategic creative agency based in Liverpool. As one of the launch partners, Nicola has been with the company since its inception in 2020, and became MD in 2023. Having previously worked for Rippleffect, McCann Manchester and a number of in house roles. Poke are branding specialists that represent a wide range of clients across a number of sectors, including National Football Museum, Liverpool Cathedral and B&M.
Chloe Bennett
Chloe Bennett
Head of Digital PR
Chloe Bennett is a dynamic leader in the Digital PR industry, currently serving as the Head of Digital PR at Digitaloft. With a wealth of experience spanning over six years in the industry, Chloe possesses a deep understanding of the industry and an innate ability to drive results for her clients. Throughout her career, Chloe has lent her expertise to a diverse array of clients, ranging from healthy drink brands to big fashion labels and mortgage providers.
Mike Weir
Mike Weir
Head of Behavioural Science
Impression Digital
Mike has worked in digital design for 10+ years, working at both specialist and full-service integrated agencies. He has experience working alongside market-leading brands such as HSBC, Pretty Little Thing and Norse Atlantic Airways. Currently working as a Head of Behavioural Science, he leads Impression's Digital Experience offering which intertwines CRO, CRM and Media Solutions, encompassing experimentation, research, UX design, marketing automation and customer experience.

Secure your spot

Sponsored By

Embryo Logo Hidden Embryo Logo Hidden Blue
Headline partner - Embryo
Digitaloft Logo
Sector specialist - Digitaloft
Sector specialist - mFuse
Poke Logo Blue
Sector specialist - Poke Marketing
Sector specialist - Lesniak Swann
Impression Wordmark
Sector specialist - Impression Digital
Start: June 26, 2024 9:00 am
End: June 26, 2024 5:00 pm

Hosted at

Manchester Hall

Manchester Hall, Bridge Street, Greater, Manchester, UK

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