On day 2, we head over to Leeds, where we’ll have even more content guaranteed to inspire. Yorkshire has cultivated a stellar reputation for creativity and excellence in marketing – home to much loved national brands such as Taylor’s of Harrogate and Fox’s Biscuits, as well as attracting major players like Channel 4 and Jet2, and SkyBet – who now call Leeds home.
Northern Marketing Festival – Leeds
Day 2 takes us across the Pennines to Leeds, where we'll explore the latest trends in performance marketing and how you can unleash your creativity.
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Agenda
09:00
Arrival & networking
10:30
Keeping the faith in marketing principles - invest in strategy beyond tactics
11:00
The role of the Chief Marketing Officer and how this is evolving
11:30
Keynote session: Fireside chat with Betty's & Taylor's of Harrogate
featuring Dom Dwight, Strategy & Innovation Director at Betty's & Taylor's of Harrogate
12:15
Lunch included with your ticket!
13:30
How to ensure your content delivers what you need. Not just what you asked for.
In today’s advertising world, one-size-fits-all just doesn’t cut it. Making sure your content shines without wasting resources is absolutely key. With demand on the rise, challenges like poorly executed content, isolated briefs, misalignment between agencies, and missed reuse opportunities are all too common. Join us as we tackle these issues and share proactive ways to make the most out of your marketing budget.
Presented by Neil Adams, CEO at Powerhouse
14:00
The role of paid media in your marketing strategy
with Embryo
14:30
The Future of Search
With the recent explosion of GenAI, algorithmic bidding and emerging platforms, the search ecosystem is changing fast - disrupting consumer behaviours and upending established advertising strategies and business models. How should brands respond to gain a competitive advantage in this pivotal moment?
Presented by Danny Blackburn, Chief Strategy Officer at KINESSO UK & Ireland
15:00
Networking break
15:30
No more Bored-Rooms: Harnessing technology & creativity in events
Events are more than just a moment in time. They are the loudest part of your marketing strategy; providing a unique opportunity to interact and engage with your customers. But, you want to create more than just an event, you want to take your attendees on a journey.
So, how do you harness technology and creativity to create seamless and intuitive experiences that let your brand take centre stage?
From using AI insights to streamline every element of your attendee experience, to creative and immersive content; it’s about creating moments not just messages.
Join First Event as they share the latest strategies and innovations to apply to your events, as well as the pitfalls to avoid. Discover how to deliver unforgettable experiences that leave a lasting post-event legacy.
Speakers:
Marc Allott, Creative Director - First Event
Max Collishaw, Head of Tech & Innovation - First Event
16:00
Session details to be announced
16:30
Exclusive: Prolific North's top brand marketers to watch list reveal!
featuring a panel discussion on how we're raising the bar in marketing and creativity in the North
17:00
Drinks reception & networking
Speakers
Neil is the CEO of Powerhouse, a Leeds-based Content Production Agency with 25 years’ experience in photography and film, and an impressive client portfolio, from global brands to boutique independent agencies.
For the past two decades, Neil has been the driving force behind the agency’s success. Recognising the importance of a happy and motivated workforce, Neil has instilled a culture that puts people and planet first and empowers individuals to thrive.
Dom has seen lots of change in 16 years at Taylors of Harrogate, particularly during his 8 years as Marketing Director, where he drove Yorkshire Tea to become the UK's number one brew through consistently creative comms. Now focusing on strategy and innovation, Dom is exploring new ideas that could shape the future for one of Yorkshire’s most successful independent businesses.
With more than 25 years of expertise focusing on brand engagement through innovative storytelling and experience design, Marc drives the creative direction at First Event. Marc is deeply passionate about understanding how audiences connect with brands and their mission.
Max leads our multi-award-winning digital team in delivering captivating experiences across live, virtual and hybrid events. Pioneering cutting-edge solutions in event technology and AI, Max is at the forefront of the event industry's technical innovations.
Danny is Chief Strategy Officer at KINESSO UK & Ireland, IPG Mediabrands’ tech-driven performance marketing agency. Danny is responsible for crafting consumer-centric performance strategies that bring together the agency's 30+ craft capabilities across Experience, Media, and Content, Data & Tech and Consulting. He and his team have developed an innovative data-led approach to performance marketing that meets consumer need through their journeys, accelerating them towards purchase and loyalty.
Secure your spot
Sponsored By
Headline partner - Embryo
Sector specialist - First Event
Sector specialist - Ponderosa
Sector specialist - Powerhouse
Sector specialist - McCann Leeds
Sector specialist - KINESSO UK&I
Start: June 25, 2024 9:00 am
End: June 25, 2024 5:00 pm
Hosted at
VUE Cinema, Leeds
Vue Cinema Leeds – The Light, Leeds, UK
- Leeds
- £55 + VAT EARLY BIRD
- #marketing #growth #Leeds
