New growth lead at Manchester analytics agency

Manchester-based analytics and CRO agency Fabric Analytics has announced the appointment of Adam Walker as its new growth lead.

Fabric Analytics, renowned for its expertise in Google Marketing Platform and website optimisation (CRO), serves a diverse range of clients including Castore, Sweaty Betty, Card Factory, Modern Milkman, Astrid & Miyu, Zuto, Spa Breaks, The Works and Brother. The addition
of Walker to the team represents a significant step in the firm’s ongoing efforts to drive growth and enhance client success.

Walker comes to Fabric Analytics with a strong background from his previous role at The GO! Network, where he excelled in a consultative capacity, helping brands navigate complex marketing challenges, agency relationships and achieve substantial business growth. His experience in opening doors and developing tailored strategies to meet individual client needs will be a great asset in his new role.

“I’m excited to join Fabric Analytics at such a pivotal time,” Walker said. “The expertise here is truly impressive, and the growth potential is immense. I’m eager to contribute to a team so dedicated to delivering real results for clients and to play a key role in driving the agency’s
exponential growth.”

Dan Wigley, co-founder of Fabric Analytics, added: “Bringing someone of Adam’s calibre into Fabric is such a great next step for us. His consultative approach to business challenges will allow us to piece together the best solutions for clients”