Fabric Analytics has revealed a fresh rebrand to accompany its new website today.
Fabric Analytics is a specialist Google Marketing Platform (GA4, GTM etc) and website experience agency (CRO, site speed, A/B testing) with clients including Castore, Sweaty Betty, Card Factory, Modern Milkman, Astrid & Miyu, Zuto, Spa Breaks and Brother.
The Manchester-based agency, launched in April 2023 by analytics, data and website experience specialists Daniel Wigley and Ric Riley, has grown rapidly to 12 employees since launch.
Fabric’s team aims to act as an extension of their clients’ teams to jointly achieve goals with honesty and integrity at the centre of everything and the company specialises in helping clients weave data into the heart of their business.
Wigley said: “This is a really exciting period for us, this year for Fabric is all about doubling down on what our clients need: Excellent technically delivery, extension of teams and partnership. The ‘big agency model’ is broken, we’re all about solutions and people and not margin.”
Co-founder Riley added: “This rebrand allows us to really showcase the amazing work we’ve been doing with our clients. Our focus is technical excellence and delivering value to complement our clients’ internal team to drive their businesses forward.”
Chris Sheard, ecommerce director at key customer Castore, said: “This rebrand for Fabric will really be able to show off some of the amazing work they’ve been doing for us and other clients. Their expertise in GA4, data and CRO is unprecedented, and we’re excited to be on the journey with them as our partner.”
Fabric Analytics worked with the ONE AGENCY team on the rebrand.
