Leeds creative agency and studio Live & Breathe is promising to make life easier for its retail customers with the launch of a refreshed model for delivering client work: Living Commerce.
The model promises to deliver on the agency’s ambition to simplify measurement of how customer experience impacts wider commercial goals.
Born from an internal evolution initiative dubbed ‘Project Flourish,’ Live & Breathe claims that Living Commerce “is not a reinvention, but a natural distillation of Live & Breathe’s unique capabilities.”
The model will give each client a unique ‘Living Commerce score’, delivered against mutually-agreed KPIs. These are focused on where the commerce opportunities are, what experiences can capitalise on them and how to make them happen.
Over time, the score helps to analyse how a brand’s performance through customer experience is impacting company growth.
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The agency’s work increasingly spans retail, experiential, digital content, social, and live brand interaction. As the agency continues to grow, the Living Commerce ethos will serve as a call to action, showcasing how Live & Breathe helps brands thrive at the intersection of creativity, commerce, and culture.
“We’ve sharpened,” said Ben Alalouff, chief strategy officer at Live & Breathe. “Living Commerce is a living, breathing, fluid approach rooted in smart thinking. It’s about embracing the totality of experience, from the tactile to the digital, and recognising that ‘commerce’ is no longer confined to a checkout.
“By weaving mutually-informative insights, strategies and creative elements together, we deliver something that truly lives and breathes – a unique and distinct entity that always evolves as its nurtured.”
Nick Gray, managing director at Live & Breathe, added: “Brands are rethinking their consumer experiences beyond traditional silos. More than ever, clients need work that is more effective, more connected and more efficient. Living Commerce helps us achieve that by putting experience at the centre, fusing CX thinking with creative bravery and a focus on measurable outcomes.”
Live & Breathe is an independent agency that unites brand, digital, data and retail expertise to understand the complete brand eco-system and maximise the commercial return on each consumer experience for clients.
