Subscribe to the daily newsletter.

musicMagpie completes Asda SMARTDrop kiosk roll out


Stockport-based musicMagpie, a pioneer in refurbished and recycled consumer technology has successfully completed the roll out of its SMARTDrop Kiosks in Asda stores nationwide.

There are now kiosks in 290 Asda stores across the UK, meaning that 90 per cent of the UK’s population lives within a 15-minute drive of one. So far, over £7m has been paid out to customers using the kiosks, with 25,000 phones having been traded in at an average price of £273 over the past 12 months.

For customers, the kiosks offer an even faster and easier way to recycle unwanted phones for instant cash. Customers take their phone to a kiosk, receive a valuation, deposit it and then have the money paid to their bank or PayPal account within minutes, which they can then use to pay for their shopping in-store that day if they choose.

For musicMagpie, the kiosk network gives it an opportunity to buy incremental units by unlocking the value of the unused tech in homes across the country.

The kiosks are part of a wider sustainability partnership between musicMagpie and Asda. An affiliate agreement between the two businesses means that Asda customers can buy and sell refurbished consumer technology such as mobile phones, tablets, DVDs and CDs with musicMagpie through the Asda website and mobile app.

When selling, the items can then be dropped off by the customer at any Asda store, from where they are transferred to musicMagpie using Asda’s “toyou” service. In addition, Asda sells musicMagpie’s pre-owned DVDs and CDs in over 200 of its stores across the country.

musicMagpie is now exploring further opportunities for its SMARTDrop Kiosks, to make it even more convenient for customers to sell their old tech.

Steve Oliver, CEO and co-founder of musicMagpie, said: “We are delighted to have completed the rollout of our innovative SMARTDrop kiosks with Asda. In the current climate, it’s critically important that we make it as easy as possible for people to free up cash – especially as we know that that the average household has 11 items of unused consumer technology lying around, totalling £16.5bn across the UK and depreciating by the day. The wider partnership with Asda is an integral part of our ‘buy more, sell more, rent more’ strategy, and gives consumers even more opportunities to make decisions that are both smart for them and smart for the planet.”

Related News

Related Jobs

Digital Marketing Consultant


Chief Revenue Officer


Design Director

Creative Spark Ltd