Performance marketing agency Journey Further has been appointed by reselling tech business musicMagpie to handle its digital PR and content.
Following a competitive pitch, the ‘recommerce’ leader has tasked Journey Further with improving organic visibility and brand awareness. The Leeds-headquartered agency will use a performance-driven approach to driving coverage, improve rankings, and drive traffic.
musicMagpie, which has an annual turnover of more than £145 million, was co-founded by Walter Gleeson and Steve Oliver (pictured) in Hazel Grove 15 years ago.
Liam Howley, CMO at musicMagpie, said: “The team really stood out to us during the process with their highly strategic approach to digital PR, their creativity and enthusiasm for our brand.
“We can’t wait to get the campaigns up and running, and we’re already seeing some brilliant results from the Journey Further team.”
Beth Nunnington, PR Director at Journey Further, added: “We’re so excited to be supporting musicMagpie in its next phase of growth. We’ve already had some amazing kick off sessions and discussed some very exciting ideas that we can’t wait to bring to life.”