Evolved Search has won the digital PR account for price comparison leader MoneySuperMarket, following a competitive pitch.
The Newcastle-based search marketing agency, which recently promoted Tom Etherington to Managing Director, has been appointed to the ‘Money’ vertical, responsible for the brand’s content marketing and digital PR strategy and implementation.
The agency was founded in 2014 and now has a headcount of 58, providing a range of digital services to clients including thinkmoney, Ocean Finance, MoneyGuru, and Select Car Leasing. In 2021, they were listed at 35 in the Prolific North Top 50 Digital Agencies.
Emma Gibbins, Head of Digital at MoneySuperMarket, said: “We were really impressed with the breadth of knowledge shown by Evolved, their ambition, and innovative ideas.
“We were looking for a partner who could propel our Digital PR efforts even further and help us maintain our strong market position, and we’re confident they will help us to achieve that.”
“We’re thrilled to be working with MoneySuperMarket,” added Jasmine Granton, Digital PR Lead at Evolved Search.
“When we received the brief from the team we decided to look beyond what a ‘typical’ Digital PR campaign looks like and introduce our approach to relevancy in SEO, which MoneySuperMarket really bought into and we are already seeing great results from.”