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Evolved Search selected to deliver growth strategy for ecommerce retailer

Evolved Search - Primrose

Newcastle-based marketing and search agency Evolved Search has been appointed by ecommerce garden retailer Primrose to oversee its organic search and growth strategy.

Following a competitive pitch process, the agency secured the brief to work with the retailer to deliver organic search objectives and strategy, technical SEO, content marketing and digital PR.

The agency, founded in 2014, has worked with a number of clients including fintech company thinkmoney and leasing firm Select Car Leasing.

Tom Etherington, operations Director at Evolved Search, said: “It was a highly competitive process and we are delighted to have been appointed by Primrose. Our team has built an outstanding track record in the home and garden sector and we are confident that we’ll be able to deliver against Primrose’s ambitious objectives.”

Gary Robinson, director of ecommerce at Primrose, added: “We have ambitious goals for Primrose and the task of finding the right partner to help us achieve these was not something we took lightly.

“We recognise COVID has fundamentally changed the way customers shop, which is a huge opportunity for Primrose and we are investing further into our digital offering to become the best retailer in the category”.

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