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MHW PR lands North East battery manufacturer brief

North East B2B comms consultancy, MHW PR, has been appointed to manage national and international media relations for global manufacturer Alexander Battery Technologies (ABT).

The County Durham-based company, which designs and manufactures customised rechargeable battery packs for a range of industries, has appointed MHW as its PR partner for the next 12 months.

The international company, with a growing operation in Germany, is on an ambitious growth drive which has seen it build and develop its sales and marketing team in the UK and Europe.

Since embarking on a five-year growth plan, ABT has seen revenues rise by around 30 per cent during the last year, with turnover rising to £18m in 2023. Now, in its 40th anniversary year, the company has higher ambitions to achieve a £100m annual sales target within the next four years.

ABT operates in key sectors including robotics, telecommunications and e-mobility, and currently employs more than 110 people at its Peterlee and Frankfurt operations, which it expects to grow significantly in the next few years.

Newcastle-based MHW will be advising on messaging along with national, specialist media relations to promote the capabilities and successful projects of this growing company.

Sian Ferry, marketing manager at ABT, said: “MHW were chosen as our preferred PR partner based on their proven record of working with international manufacturers, supporting their marketing efforts.”

Wayne Halton, founder and director of MHW, said: “We are delighted to be securing ambitious, international businesses like ABT. It’s a particularly exciting time to be coming on board to support the marketing team as they push for growth. The company has invested heavily in its County Durham site and there are plans to expand capabilities and manufacturing.

“As a leading B2B PR consultancy in the North East, MHW has strong credentials across the manufacturing sector. We know and understand the specialist trade media which still plays a vital role in reaching and influencing key audiences. Elsewhere, we will be supporting planned trade exhibitions in the UK and overseas.”

MHW, established more than 23 years ago, currently works with a range of manufacturing clients including Gateshead-based Express Engineering, Peterlee-based Seaward Electronic, and off-site construction company Remagin, with operations in Newton Aycliffe and Leeds.

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