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Metro Bank to undergo “digital media transformation”


Metro Bank has named a new agency to lead on its digital media transformation.

The bank, which was the first high street bank to open in the UK in more than 100 years, has appointed Mediaworks to improve its online presence.

“We are thrilled to be working with Mediaworks to improve our new account acquisition plans and hit 2022 targets. Their expertise and knowledge stood out and most importantly, they have a clear understanding of our company’s aims and goals,” said Danielle Lee, Head of Growth and Digital Marketing at Metro Bank.

“We want to work alongside an agency who would partner with us and are passionate about what they do, working hard to deliver results. We’re looking at driving new online enquiries, harnessing the power of digital to not only increase footfall in-store, but to pull together an intuitive online-offline journey.”

The North East agency will play a key role in mapping out the new customer attribution model, and delivering digital personalisation across Metro Bank’s consumer and business accounts, insurance and loans.

“Since inception, Metro Bank has shown ambition to grow and disrupt the status quo on the High Street. They’re forward thinking and understand how the power of digital and physical brand presence will be a potent weapon as they continue their digital growth journey,” added Brett Jacobson, CEO and founder at Mediaworks.

“We’re excited to be partnering with them on this journey and supporting them in fuelling their future growth.”

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