Mediaworks has revealed plans to expand into Ireland, with a new Dublin office.
The agency, which is based in Newcastle plans to employ 30 people in Dublin within the next 18 months.
MWi will be headed up by Declan Kelly, who joins from advertising and marketing agency, Zenith, where he’s worked for the last 16 years.
“Our international growth has been long in the planning. The political plates have shifted in the UK and Dublin holds a significant and strategic place at the heart of European tech. It was always in our mind as the natural springboard for growing our operations internationally. There are enormous opportunities for us to develop our unique approach to data, insight, technology and creativity beyond these borders,” said Mediaworks founder and CEO, Brett Jacobson.
“In Declan Kelly, we have someone with a deep understanding of the Irish market and a driven individual who’s perfectly in tune with the Mediaworks culture. I’m so excited to have him on board and leading the charge for MWi.”
Kelly, who becomes MWi Managing Partner, added:
“This is a crucial time for businesses in Ireland to really grasp the commercial opportunities that exist online. Mediaworks UK’s team has a culture and approach that is impossible not to admire. As well as developing strategies for our clients looking for better reach online in Ireland, MWi also presents a fast-track opportunity into the UK markets via its vast network. It’s a tremendously exciting time to be launching a unique agency for the Irish market.”
The agency now has more than 150 staff across offices in England and Scotland.