Sheffield-based independent media agency Relish Media has worked with Mobility in Motion and creative production specialists Jack Fox Productions to launch three brand-new TV adverts for Adapt & Drive – with the campaign set to hit screens across ITV this autumn.
The agency describes the new suite of creative for the new accessible car scheme from Mobility in Motion as “a fantastic example of creative, media and production coming together to put accessible motoring firmly in the spotlight.”
Created and produced in partnership with Jack Fox Productions, the three ads have been developed to showcase Adapt & Drive, and the freedom that owning an adapted vehicle can provide, while bringing a fresh, engaging approach to the brand’s communications.
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For Relish Media, the campaign represents another opportunity to demonstrate the power of combining strategic media planning with strong, purpose-led creative.
“We absolutely love these adverts,” says Emma Jewsbury, account director at Relish Media. “It’s brilliant to see the Adapt & Drive proposition brought to life in such a creative and engaging way, and Jack Fox Productions have been fantastic to work with throughout the process.
“At Relish, we’re always passionate about making sure the media strategy and creative work hand in hand. These adverts give us something we’re genuinely excited to put in front of audiences, and we can’t wait to see them on screen.”
Adapt & Drive helps people buy a new car with the adaptations they need included as part of one simple journey. Created by vehicle adaptation experts Mobility in Motion, Adapt & Drive is open to everyone and gives customers greater choice over their vehicle, with expert support from assessment through to delivery.
The campaign marks the next stage in growing awareness of Adapt & Drive across the UK, challenging the idea that buying a new adapted car has to be complicated or limiting. It aims to show disabled drivers and passengers the choice available to them, from a wider range of new cars to adaptations designed around their individual needs, helping more people find a solution that works for their everyday lives.
Lynsey Bienati, head of marketing at Mobility in Motion, said: “When we developed this campaign, we wanted to focus on what really matters: People getting on with their everyday lives. The car and the adaptations are there, but they’re not the story. The story is where people are going, what they’re doing and the freedom to do it.
“Through the campaign, we want to introduce Adapt & Drive to more people and show that having different mobility needs doesn’t have to define the way you travel or the life you lead.”
Jack Fox Productions played a key role in bringing the creative vision to life, working closely with Mobility in Motion and Relish Media to deliver the three adverts.
Audiences won’t have to wait long to see the finished campaign. The campaign is set to make its television debut across ITV3, ITV2, ITV Quiz and ITV4 shortly, putting Adapt & Drive in front of a broad national audience.
For Relish Media, it is a campaign that brings together everything the agency loves: “Great creative, smart media planning, and brands with a story worth telling.”
