by
Chris Newbould
North West video production company McGill Productions has announced its latest win – a promotional video and photography project to showcase the interconnectivity of Brother’s product range.
The pair have previously collaborated on two projects shot in 2022 – Style Brought to Life and A Creative State of Mind – which were deemed a great success, with A Creative State of Mind recently shortlisted in Campaign’s Brand Film Awards in the Consumer Goods category.
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The new project will include a feature video highlighting the CIV machine features, social media edits to support the campaign launch, and a photography portfolio. The content will be used and distributed across Brothers’ European social accounts, plus usage on the clients’ official website to support and encourage product sales.
Creative director of McGill Productions, Harry McGill, said: “After the success of our previous two projects, we are delighted to be given the opportunity to get creative with a third video.”
