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Brother appoints Delineo in new dual agency strategy

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Veteran Manchester technology solutions provider Brother has appointed fellow Mancunian agency Delineo to support its demand and lead generation strategy.

Delineo, part of stm_grp, will work alongside South East agency Ice Blue Sky, who will lead on Account Based Marketing strategy across the UK audience. Both appointments were made through the GO! Network, which offers a cost-free agency search process for brands across all sectors.

Brother had initially intended to source a single lead agency to support across many areas of UK marketing strategy, but the strength of both agencies in the pitch led to a split in the project that allowed both agencies to fulfil their potential.

Mike Anderson, head of marketing at Brother UK, said: “The GO! team clearly understood the brief well, hence the ease with which we recruited two new agencies. Normally agency recruitment is a long, drawn out, time consuming process, however this has been a bit of a doddle really.”

Sam Rowlands, strategy director at Delineo and stm_group, added: “We’re delighted to be appointed by Brother UK after an extensive pitch process against some of the most reputable agencies in the region. The opportunity for business growth is huge and we’re looking forward to working with their team to develop the brand, proposition, and campaigns.”

 

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