A TV advert promoting Aldi’s spirit range, part of Aldi’s 2017 Christmas campaign, has been retrospectively banned by the Advertising Standards Authority (ASA).
The 20-second spot, starring Kevin the Carrot, has fallen foul of the regulator after it received a complaint from a viewer that it was “likely to have strong appeal to people under 18”.
At the start of the ad, which was created by McCann Manchester, Kevin declared: “I see dead parsnips” before a voice-over continued: “Kevin was feeling a little bit tense. He thought there were spirits. He had a sixth sense. As it turned out his instincts were right. There were a few spirits that cold Christmas night. Award winning bottles for raising a toast and one frightened carrot had just seen a ghost.”
The ad ended with Kevin being frightened by a character dressed up as a ghost.