Aldi’s UK marketing director Adam Zavalis has pointed to the success of its Christmas ad campaign as a reason for another set of strong results.
The German discount retailer grew sales by 16.8% for the three months to the end of December, figures published by Kantar Worldpanel revealed.
That takes its share of the entire UK grocery market to 6.8%, up from 6% 12 months ago.
Zavalis hailed the retailer’s Christmas campaign Kevin the Carrot, created by McCann UK, as a key factor.
“The campaign was designed to both emotionally engage and also to sell products throughout the entire Christmas period, from the launch in early November through to the big day itself,” Zavalis was quoted in Campaign.
