Media Agency Group brokers Greene King deal with TalkSPORT

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by Simon Austin
Greene King

Media Agency Group has brokered a sponsorship deal for pub retailer Greene King with the Hawksbee and Jacobs show on TalkSPORT.

Football pundit Chris Kamara will again be the voice and brand ambassador for Greene King pubs during the year-long partnership with TalkSPORT. The year-long partnership kicked off by marking the start of the Six Nations with Kamara joining Hawksbee and Jacobs in the TalkSPORT studio.

Joint presenter Paul Hawksbee said: “We’re really pleased to be able to partner with Greene King to offer exclusive deals and competitions for our listeners, who live, breathe and eat sport.”

Kamara added: “I’m really excited to be working with Greene King again, the partnership brings together the two things I love most – sport and pubs. It will be great over the year to meet some TalkSPORT listeners and I look forward to causing some mayhem in the TalkSPORT studios.”

Kamara will also be promoting the Greene King Season Ticket app, which gives football fans 10% off drinks one hour before, during and after sports matches at 800 Greene King Season Ticket pubs nationwide.

Phil Thomas, Chief Commercial Officer for Greene King, said: “Off the back of an incredible summer of sport last year we’re really pleased to once again team up with Chris Kamara and TalkSPORT, as we continue to reinforce Greene King pubs as the number one choice for watching sports outside of the stadium.”

John Kehoe, CEO of Media Agency Group added: “Greene King pubs show everything from football to horseracing, darts to rugby and we felt that the TalkSPORT Hawksbee and Jacob show was the perfect synergy for the brand. We had great success with the brand during the World Cup last summer and we are excited to see how this media partnership develops.”