Brilliant appointed by fastest-growing bakery brand in US

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St Pierre

St Pierre Bakery, the fastest-growing bakery brand in the USA, has chosen Leeds-based Brilliant Agency as its UK marketing agency.

Brilliant will provide a range of services, including social media strategy, influencer campaigns, brand partnerships and consumer activations.

The overall goal is to drive revenue for the company as it launches its brioche Hot Dog Rolls and Burger Buns into Tesco, and its on-the-go range into Tesco Express.

Louise Waggett, Marketing Controller at St Pierre Groupe, said: “Brilliant are a refreshingly different agency. They are a great team to work with lots of energy.

“They have helped us develop the potential of our brand. They’ve challenged us creatively and strategically, and have driven the brand forward with clever and creative ideas backed up with commercial sense that never loses sight of our brand vision and values.

“We see working with them as a partnership where we collaborate on ideas and thinking before bringing them to life. They also work collaboratively with our PR and US teams to deliver strong joined up campaigns with tangible results.”

Mike Davis, Managing Director at Brilliant Agency, added: “After a successful start with Baker Street, we were keen to create the same impact for St Pierre. Both our companies share similar values and have an aptitude for working creatively and collaboratively.

“We both focus on the importance of adding value to consumers’ lives, and we both see huge potential for the growth of the St Pierre and Baker Street brands and the success of this partnership.”