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Brilliant Agency gets pickled with Mrs Elswood


Brilliant Agency has won a contract with pickled cucumber brand, Mrs Elswood.

The Leeds agency will be managing its relatively new social media presence. This will include brand communications, content and advertising to drive awareness and sales.

“Mrs Elswood is the perfect client for us, with wide distribution, real heritage and lot of personality that up to now has gone under the radar,” said Mike Davis, Managing Director of Brilliant.

“The brand already has a loyal customer base that will now be given a platform to communicate with the brand on.”

The agency undertook a consumer research project to reposition the brand and create a social strategy.

”Brilliant have demonstrated a lot of insight and creativity for how we can build a social media strategy and unique visual concept for Mrs Elswood, using the brand’s USPs, such as heritage and an unrivalled variety of product,” added Marion Lebreton, Senior Brand Manager at Empire Bespoke Foods.

“We’ll be working together to create brand warmth, communicate on Mrs Elswood being THE go-to pickled cucumber brand to go to for any occasion and ultimately to encourage consumers to buy our product.”

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