Dinosaur appointed lead creative agency for Silentnight
Manchester's Dinosaur has been appointed as the lead creative agency for Silentnight and kicked off the partnership with a new autumn campaign.
The integrated campaign, ‘Nothing beats a Silentnight’, shows a contemporary style for the brand and highlights its commitment to sleep technology innovation.
Mark Beaumont, Executive Creative Director of Dinosaur, said: “Silentnight is an incomparable brand and one which we’re really proud to work with. They’re market leaders in quality and innovation with a strong vision for a sustainable future – we look forward to building on these values in future campaigns.”
Ian Lambert, Marketing Director for Silentnight, added: “We’ve really enjoyed working with the team, we value their honest energy and expertise in bringing a brand like Silentnight to life.”
The campaign will run to November across national press, large format digital out of home, social media and PR. Dinosaur is a brand communications agency that works on brand strategy and development, integrated advertising, social media and online performance.