Dinosaur has finished its first campaign for Marriott Fitness Clubs, since it was appointed to look after all its national marketing.
The Manchester agency designed the ‘Make Yourself at Marriott’ promotion to showcase the clubs as being more than a gym and to attract new customers during the traditionally quiet summer period.
“No one can really ‘get fit’ in 6 weeks. And we know that current members don’t use the clubs to get shredded anyway,” explained Dinosaur’s Executive Creative Director, Mark Beaumont.
“They come to stay healthy and enjoy all the extras that make it a great place to relax. Six weeks in a Marriott Club is a break away from home. We asked people to join for a summer holiday and use the facilities at their leisure.”
Dinosaur also created assets to run across social, in-gym and off line.