TBWA\Manchester releases the “powerful magic” of Alton Towers

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by Stephen Chapman

TBWA\Manchester has completed the new television campaign for Alton Towers.

Soundtracked by Grieg’s In The Hall of the Mountain King, it’s intended to remind viewers why Alton Towers is the “number 1 choice for a family day out in the UK.”

“Alton Towers Resort is iconic, and so is its theme tune, Hall Of The Mountain Kin'. We used this recognisable music to demonstrate how The Park’s powerful magic is released upon every visit,” explained Gary Fawcett, Executive Creative Director of TBWA\Manchester.

Alton Towers - Brand TVC 2019

The film showcases some of the attractions at the theme park, as well as new accommodation for 2019. To reach younger audiences and families, two ads have been created, with the second featuring Cbeebies Land.

The 10” and 30” spots will run across television and social.

Production was carried out by The Mob, with post taking place at Rabble Post. The media agency was Mediacom.

Alton Towers - Cbeebies Brand TVC 2019

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