Luxury British menswear brand Private White VC has appointed Serotonin as its new digital growth partner, following a competitive pitch earlier in the year.
The Manchester-based heritage label, celebrated for its handcrafted garments and iconic city-centre factory, turned to Serotonin to deliver a performance-first ecommerce and paid media strategy designed to accelerate revenue growth.
Serotonin’s remit covers the full ecommerce mix: unlocking new acquisition channels, optimising performance across Meta and Google Shopping, reshaping creative assets into ad-ready formats, and deploying advanced tech to sharpen attribution and data modelling.
“There’s something special about partnering with a brand from our own city, especially one that carries Manchester’s fashion heritage with such pride,” said Dom Carter, CEO of Serotonin.
“Private White VC represents timeless luxury and world-class quality, so they’re a natural fit for our portfolio. Our role is to bring structure and momentum to their digital strategy, creating the roadmap, the performance, and the marginal gains that compound into serious growth.”
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Rivki Stoll, ecommerce Director at Private White VC, added: “Fashion ecommerce is fast-paced and demands reactivity, experience and innovation. In Serotonin, we’ve found a partner who brings all three, underpinned by a clear, data-backed strategy to ensure our paid media delivers the results we need to hit our targets.”
The win adds another high-profile fashion brand to Serotonin’s roster, alongside ASSOS of Switzerland, Lawnpack, Blacklock, SUDU, and New & Lingwood. Known for its hands-on, transparent approach, Serotonin continues to scale digital performance for brands looking to grow better, faster.
Founded by Dom Carter and Clair Heaviside in 2019, Serotonin recently acquired Unparalleled to create a 35-strong powerhouse with Luke Bielby and Matt Richardson joining the board of directors.
From its Manchester studio, Serotonin partners with ambitious brands to scale ecommerce channels through paid media, data strategy, and creative excellence, supporting clients across the UK, Europe, and the US.
