Manchester-based ecommerce agency Fluid Marketplaces has been appointed by luxury homeware, furniture and accessories brand Rowen Homes to lead its launch on Amazon.
The Newcastle upon Tyne online retailer, established in 2020 by husband and wife team Andrew and Alice Hall, has experienced exponential yearly growth, with a record-breaking 2025 setting a new bar for the North East firm.
Best known for its ‘signature neutral glam’ range, the brand has ambitious plans to grow further and has made selling its high-end furniture and accessories on Amazon a key part of its growth strategy going forwards.
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Amazon specialist agency Fluid Marketplaces will launch Rowen on the platform and provide a comprehensive plan for securing and maintaining sustainable and profitable growth.
Vikki Waugh, brand marketing manager at Rowen Homes, said: “We were impressed by Fluid Marketplaces’ experience in the homewares market, their understanding of the products and knowledge of which will work well for the Amazon platform. We can’t wait to bring our beautiful products to a new audience and secure a significant contribution to our growth plans.”
Léonie Ford-Miah, head of client services at Fluid Marketplaces, which is headquartered in Manchester’s Spring Gardens, said: “Rowen Homes is a stunning brand and is a dream client for us as we can tap into our expertise in the homewares market, while also working with absolutely gorgeous products.
“We will provide a full launch strategy, incorporating product advice, content curation, and precisely targeted advertising campaigns so that Rowen Homes can achieve the growth it so richly deserves.”
Fluid Marketplaces is a Manchester-based ecommerce agency that helps Amazon retailers in the UK, EU and US to grow their brand profitability on the world’s biggest marketplace.
