As The BRIT Awards 2026 with Mastercard returns this weekend – making its debut at Manchester’s Co-op Live – Bauer Media Audio is renewing its partnership to deliver coverage of the UK’s biggest night in music to more than 63 million listeners across Europe.
Taking a bow at Manchester’s newest arena on Saturday 28th February, The BRIT Awards 2026 will see Bauer Media brands KISS, Hits Radio and Absolute Radio lead comprehensive UK coverage, with Absolute Radio also partnering on the prestigious Group of the Year award.
Through exclusive red carpet access, winners’ room reactions and live reporting across radio, digital and social platforms, Bauer Media will connect audiences to the defining artists and moments of the year – extending the reach and cultural impact of The BRIT Awards across Europe.
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With a combined weekly audience of more than 63 million listeners across the UK, Ireland, Poland, Slovakia, Norway, Sweden, Denmark, Finland, and Portugal, from Poland’s RMF FM to Sweden’s Mix Megapol and Portugal’s Rádio Comercial, Bauer Media’s brands are cultural touchpoints in their markets, shaping music tastes, driving trends, and connecting artists to fans beyond the UK.
In the run-up to the ceremony, KISS, Hits Radio and Absolute Radio – alongside the news teams – are covering nominations, award updates and ticket giveaways on air, online and across social channels.
Hits Radio Breakfast will broadcast live from Co-op Live on Friday 27th February, taking listeners behind the scenes as preparations unfold. The news teams will also be onsite producing additional editorial and digital coverage.
On the night, Chloe Burrows (KISS Breakfast) and Fleur East (Hits Radio Breakfast) will host red carpet coverage, capturing interviews and highlights for radio, social and web. Plus, the team will report from the winners’ room will also provide immediate reaction as artists collect their awards.
Content from the red carpet and winners’ room will be shared across Bauer Media’s European markets, ensuring fans from Lisbon to Helsinki experience the key moments in real time.
Simon Myciunka, president, Bauer Media Audio, said: “Our strength is our scale. Across nine European countries, Bauer Media’s brands are not just broadcasters – they help shape culture. There is a growing international appetite for UK-produced music content, and The BRIT Awards remain one of the defining moments in the global music calendar. By capturing exclusive red carpet and winners’ room content in Manchester and sharing it with audiences from Portugal to Norway, we’re connecting fans to the artists and moments they love, building shared cultural experiences across Europe in a way few others can.
“It’s a powerful example of how collaboration with The BRITs and the wider music industry allows us to amplify these landmark events far beyond the arena.”
As The BRIT Awards makes its Manchester debut, Bauer Media Audio aims to elevate the night from a national awards show to a pan-European cultural moment. By harnessing the influence of its leading music brands across nine countries, Bauer ensures the artists and performances defining the year resonate with audiences across Europe.
