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Manchester agency theEword reveals new PropTech platform


Manchester-based digital agency theEword has revealed a new tech platform designed for the property industry.

Rebrix, which consists of a virtual property agent, chatbot, and property marketing automation, is currently building a waiting list of clients and is based at theEword’s offices.

The agency reports that a third of its clients are in the property sector, and it has identified an opportunity for new solutions in the sector.

The platform automates outbound communication through email and SMS and engages customers automatically with messaging based on their position in the buying funnel.

It exists on a company’s website, Facebook and Instagram pages and it uses machine learning to understand and engage each customer.

The platform is the second to be launched by the agency.

Seven years ago it created and spun out its online form analytics platform Formisimo (now Zuko), which is used by brands including Capital One, DFS, Experian and Hiscox.

“Prior to getting in touch, your customers had an experience that was built to deliver at a high level, for every customer,” explained theEword and Zuko Founder Al Mackin in a LinkedIn post.

“Your website, marketing and social footprint were optimised to give every single person a great impression of your business.

“When the customer moves to talking to your internal or external sales team, they don’t always get a great experience. They may get a sales-person who’s having an off-day, the sales team may incorrectly consider the customer to be low-intent, or the customer may get overlooked by a busy team.”

Mackin shared his home-working routine with Prolific North last year.

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