Manchester-based creative communications agency driven has created a new TV, digital and radio campaign for The AA’s Roadside Services team.
The new campaign, which is now live, is the agency’s first work for The AA. The commercial, directed by Andy Saunders, was filmed and produced last month by TV production company Velvet TV featuring a voiceover from Lauren Laverne.
The post production and visual effects for The AA campaign was developed by post production service company The Farm, in Manchester.
Sion O’Connor, Director of Acquisition at The AA, said: “We’re reminding drivers that there are some very good reasons behind why we’re the UK’s number one. The concept from driven captured our brief perfectly and we’re very pleased to see it come to life”.
Graham Drury, Partner at driven, added: “The idea “Be with the best” is a neat summation of the benefits of joining The AA. With more expert Patrols in the UK than anyone else, it’s great to know the AA has your back”