PR agency, Yasper, has appointed Caroline Joynson as it seeks to expand its “reach, offer and client roster.”
Joynson has more than 25 years experience across in-house and agency PR, including as Senior Press Officer at the National Science & Media Museum in Bradford; and at GBM and Appeal PR. More recently she’s run her own independent agency.
“It’s been a huge year for the agency and we’re very lucky to have secured someone of Caroline’s credentials and calibre as we continue to grow and develop as a business. She brings ideas and added knowledge to the business as we go through a period of sustained growth,” said Julian Pearce, Founder of Yasper.
“We’re now working across a range of public and private sector clients and on some of the most exciting regeneration projects in the North. Our geographical footprint continues to expand as we’ve taken on new work in the capital, as well as some great projects here on our doorstep. Caroline will be a true asset to the agency as we continue to prove our credentials.”
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The Leeds agency specialises in property, tech, defence, infrastructure and transportation.
“After 12 years as an independent consultant, the move back into a team had to be the right fit – and Yasper is perfect,” explained Joynson.
“The team is incredibly experienced, passionate and collaborative, and I’m delighted to be part of it. The opportunity to work with such a diverse range of clients, particularly on major infrastructure projects across the region, is hugely exciting. It’s also fantastic to be part of a team again, both in terms of Yasper and its sister agency Umpf.”
