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Magners win for IMA-HOME


IMA-HOME has won a competitive pitch to handle the social media strategy for Magners and 3 of its sister brands.

The Leeds agency has been appointed on a retained basis by C&C Group to work across Magners, Menabrea, Heverlee and Orchard Pig. 

“We have ambitious plans across our portfolio and the IMA-HOME team really nailed the brief at pitch, bringing strong ideas and energy in spades,” explained Stuart Mackenzie, Head of Marketing Communications, Strategy & Planning at C&C.

“Collaboration is hugely important to us, and the teams are already starting to integrate really well with work due to launch in the coming weeks.”

The agency has also been named as the retained agency for natural skin care company, Kleem Organics.

The account will be run from its Leeds headquarters, but largely activated in the US.

“It has been a fantastic first half of the year for IMA-HOME. We went into 2023 with a clear idea of the types of businesses we wanted to partner with and are delighted to be celebrating these wins,” added Nickii Gray, Chief Exec at IMA-HOME.

“Our best work and results come when our team are excited about the brand, and these accounts really play to our depth of expertise and our breadth of skills across the entire customer experience, from strategy to execution.”

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