IMA-HOME has been appointed as lead agency for Yorkshire Building Society (YBS), one of the largest building societies in the UK, following a seven-month pitch process against 10 other agencies.
IMA-HOME will be working with YBS on a retained basis to further build the brand strategy and produce creative campaigns spanning all channels, as well as developing the brand’s digital experience. The first campaigns are expected to go live in spring.
Sarah Hanson, brand and creative lead at YBS, said: “We were looking to partner with an agency who would help us steer the brand in the right direction, and IMA-HOME presented themselves as the perfect partner for just that.”
Alex Uprichard, MD at IMA-HOME, added: “We see this win as a real match of ideals, with our shared Northern roots and desire to be absolutely customer centric in everything we do. We are excited to collaborate on realising this great brand’s potential and ambition over the coming years.”
