More Than insurance is back on TV screens for the first time since 2019 with a new brand campaign from IMA-HOME.
The ‘life is more than insurance’ campaign, created by IMA-HOME with media and channel strategy led by Havas Media UK, taps into the moments that really matter to insurance customers.
Key More Than products – pets, cars and homes – have been intertwined with both the calm and chaotic nature of real families going about their lives. Behind every car, home and pet, the insurer recognises there lies a piece of someone’s life that makes them uniquely themselves, showcasing that life goes beyond insurance.
