Manchester social media content agency lipstick is partnering with with Flo, a would-be game-changer in Feminine hygiene products.
Founded on the belief that everyone deserves to feel confident and empowered during their messiest moments, Flo has quickly emerged as a pioneer in the period care industry. With a dedication to sustainability and purity, the brand offers products made from organic eco-tex bamboo and sumptuous au naturel cotton, free from dyes, chemicals, and other harmful substances.
lipstick will bring its suite of services, including user-generated content (UGC) creation and TikTok expertise, to the partnership with the aim of “revolutionising the conversation around feminine hygiene products,” said Bilal Jogi, creative lead at lipstick.
“At lipstick, we’re passionate about empowering brands to connect authentically with their audience, and Flo’s mission aligns perfectly with our values,” he continued. “With our deep understanding of UGC creation and TikTok expertise, we’re excited to amplify Flo’s message of confidence and empowerment to audiences worldwide. Together, we’re set to make waves in the industry and inspire positive change. Additionally, we’re committed to helping Flo grow their presence in Tesco supermarkets, leveraging our strategic campaigns and creative content to drive visibility and sales in-store.”
lipstick will provide a range of services to enhance Flo’s brand presence and reach. This includes UGC creation, growth strategies for Flo’s TikTok account, and campaigns to promote Flo’s listing in Tesco supermarkets. Additionally, lipstick will develop UGC tailored for the US market to promote Flo’s listing in Whole Foods.
