Manchester social media content agency Lipstick is teaming up with restaurant chain Royal Nawaab ahead of its forthcoming opening in Stockport’s Pyramid Building in August 2024.
Royal Nawaab is planning a grand 80,000 sq ft dining destination in the landmark building, which it promises will “set new standards in the dining experience.”
Lipstick said it will take its cues from the marketing strategies employed during the Qatar World Cup, where social media was leveraged to showcase the building of the stadiums from inception to completion. The agency promises to “revolutionize how restaurant transitions are documented and presented.”
The company added: “We believe in the power of a journey, not just the destination. Rather than the typical approach of initiating marketing campaigns mere weeks before the launch, we’re committed to immersing our audience in every facet of Royal Nawaab’s metamorphosis to the Pyramid Building. From the earliest phases of construction to the grand opening, followers across platforms such as TikTok, YouTube, and Instagram will be offered an unprecedented behind-the-scenes look, making them feel intrinsically connected to the evolution of this premier dining destination.”
Beyond its in-house team, Lipstick will be joining forces with partners spanning PR, website development, event planning, and more to create buzz around the new venue, with more details on these collaborations promised shortly.
Bilal Jogi, Lipstick’s CEO, said: “In our vision for Royal Nawaab’s transformative journey, we’re determined to captivate audiences like never before. This endeavour is truly groundbreaking, aiming to elevate the dining experience and its storytelling to a level previously unattained in the industry.”
Jogi added that Lipstick will be seeking to find partners solely from Greater Manchester-based in order to retain the venture’s roots: “We’re keen on collaborating exclusively with partners from the Greater Manchester area, ensuring that the essence of this venture is intrinsically local,” he said. “While specific details about promotional events and offers linked to the relocation remain confidential, further announcements will follow in due course.”
The iconic, if architecturally incongruous, Pyramid Building has laid largely dormant since the Co-op relocated staff based there to new offices near Victoria Station, in Manchester City Centre, in 2017.
Royal Nawaab is a Manchester success story built on lavish buffet spreads of South Asian food in sprawling banqueting halls. The chain’s much-loved home in a former Levenshulme cinema, which opened in 2003, rebranded earlier this year following a protracted dispute between the founders, leaving Royal Nawaab with two successful London restaurants but no hometown venue to its name.
Stockport’s Pyramid may not quite be a World Cup stadium, but Royal Nawaab could hardly have picked a more striking location to make its return.
