The PPC 101 Prolific Training course for those looking to improve their digital marketing skills is fast approaching.
Taking place on Wednesday, November 6th, PPC 101 is part of a trio of training courses that are designed to collectively enhance attendees’ knowledge and skills and give them usable techniques to take back to their own companies.
The course leader for PPC 101 will be Ethan Giles, Senior Operations Manager at novi.digital, a data-driven psychology-focused digital marketing agency.
This course will challenge attendees to think about how PPC can complement your overall strategy. They will learn how to evaluate and fine-tune their own PPC campaigns to improve click-through and conversion rates, as well as reviewing and expanding search term set to maximise performance.
