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Leeds insurtech announces the appointment of new senior hire is a “springboard moment”

Anna Sant CPP

Leeds-headquartered insurtech firm CPP Group UK has announced it has appointed Anna Sant as its new Commercial Development Manager after a period of “significant growth”.

Sant, a former MoneySuperMarket travel insurance specialist, will aim to grow the firm’s insurance offering and work closely with the sales, business development and CPP’s Blink Parametric teams as well as CPP UK’s parent business, CPP Group.

She will utilise her experience in travel insurance to support the growth of the parametric side of the business, in what the business calls a ““springboard moment” and an opportunity to “finetune” its offering in travel and other insurances. 

The business launched its parametric lost luggage product, Smart Luggage, this year to support travellers and the travel insurance sector by providing passengers with support and cash assistance in the event of loss or delay of checked in luggage. 

CPP’s UK Country CEO Carl Carter said: “As a well-respected and well-known face in the travel insurance industry, Anna will certainly help to open new doors for CPP Blink Parametrics, develop our existing pipeline and support the company’s continued expansion in the UK and Global travel insurance markets, ultimately affirming the importance of parametric technologies in today’s travel insurance marketplace.”   

On her appointment, Sant (pictured) added: “CPP felt like a great fit for me and I’m really excited about the opportunity to help insurers and insurance brands take full advantage of this innovative parametric insurance technology as we emerge from the pandemic and consumers get the opportunity to travel again.”

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