The venue, owned by SMG Europe, the operators of the Manchester Arena (formerly the MEN Arena), expects to host around 150 events a year when it opens.
UYR, which was established a decade ago, employs over 50 staff working across five key operational activities: Online, design, print, distribution and retail.
Working alongside the designated corporate ID for the Arena, UYR will be handling the design and production of promotional and corporate material for both the venue and individual events.
Leeds Arena’s sales and marketing director Tony Watson said: “As an organisation, we’re well aware of the wealth of local creative talent and quality suppliers in Yorkshire. UYR group deliver both international experience and capabilities, whilst also enabling us to support regional jobs and the regional economy.”